An Empty Purse Frightens Away Friends

Even the purity of blood relations and innocence of love is at the verge of extinction. Friendship which once was considered the most immaculate relation is no longer filled with the heartiest emotions of devotion, abstemiousness and harmony. People, these days, like agreements more than relations and friendship. Disloyalty has been the nature of every creature ever since life was concocted. Dog is constantly used in the sayings regarding faithfulness, when gets mad, bites its own master. Some control this evil part (disloyalty) of their complexion, while others bluntly expose it. Many such examples are there in history in which acquisitiveness and perfidiousness overshadowed loyalty. In the start of human race the two sons of Adam fought, and Cain killed Abel despite their blood relation. Since then, human beings are murdering the beautiful emotions like fidelity and adherence. Its intensity has increased, and is increasing as the time is passing. And humanity is being replaced by inhumanness  in society. Friends no longer have the degree of affinity that they once used to have. Nowadays, it is not love or affection that inspires one to be friend with someone; money and status are the factors that matter these days. Persons are friends in just fair weather, when the status drops or money ends, they tend to leave one in the lurch. We read many stories regarding loyalty and friendship like â€Å"three friends and a bag of gold† in which three childhood friends murder each other just for a bag of gold, because when there is money the eyes and heart go blind. As Dr Thomas Fuller mentioned in his â€Å"Gnomologia: Adagies and Proverbs†, â€Å"Money is the sinew of love as well as war. † People want interest in everything, even if there are emotions at the stake. People make friends not because they are inspired by the loyalty or ersonality of the person but because they are seeing their profit in the friendship, and when this specific profit of theirs starts converting to loss, they disappear like they never even knew or they had a complete overhauling of their mind which made them to forget every little detail of the person they once were so close to. It is very difficult to find a friend that stands with one through thick and thin. If one has a loyal friend than one has got more than oneâ₠¬â„¢s share. An Empty Purse Frightens Away Friends Even the purity of blood relations and innocence of love is at the verge of extinction. Friendship which once was considered the most immaculate relation is no longer filled with the heartiest emotions of devotion, abstemiousness and harmony. People, these days, like agreements more than relations and friendship. Disloyalty has been the nature of every creature ever since life was concocted. Dog is constantly used in the sayings regarding faithfulness, when gets mad, bites its own master. Some control this evil part (disloyalty) of their complexion, while others bluntly expose it. Many such examples are there in history in which acquisitiveness and perfidiousness overshadowed loyalty. In the start of human race the two sons of Adam fought, and Cain killed Abel despite their blood relation. Since then, human beings are murdering the beautiful emotions like fidelity and adherence. Its intensity has increased, and is increasing as the time is passing. And humanity is being replaced by inhumanness  in society. Friends no longer have the degree of affinity that they once used to have. Nowadays, it is not love or affection that inspires one to be friend with someone; money and status are the factors that matter these days. Persons are friends in just fair weather, when the status drops or money ends, they tend to leave one in the lurch. We read many stories regarding loyalty and friendship like â€Å"three friends and a bag of gold† in which three childhood friends murder each other just for a bag of gold, because when there is money the eyes and heart go blind. As Dr Thomas Fuller mentioned in his â€Å"Gnomologia: Adagies and Proverbs†, â€Å"Money is the sinew of love as well as war. † People want interest in everything, even if there are emotions at the stake. People make friends not because they are inspired by the loyalty or ersonality of the person but because they are seeing their profit in the friendship, and when this specific profit of theirs starts converting to loss, they disappear like they never even knew or they had a complete overhauling of their mind which made them to forget every little detail of the person they once were so close to. It is very difficult to find a friend that stands with one through thick and thin. If one has a loyal friend than one has got more than oneâ₠¬â„¢s share.

Concept of Happiness Essay Example | Topics and Well Written Essays - 500 words

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Marketing Essay Example | Topics and Well Written Essays - 2500 words - 13

Marketing - Essay Example FedEx provides services, however, they have logos on all the things that are used in couriering the goods from one place to another. This helps consumers identify the service and develop brand loyalty. Services also have a catchy slogan just like any other branded goods for instance American Airline’s â€Å"We know why you fly. Were American Airlines†. Just like goods, services are also advertised on TV, billboards and magazines etc. We see the advertisements of DHL everywhere. It is challenging however, as the features and the functions of the services are conveyed to the consumer just like in the promotion of goods. Branded services also have a brand personality just like a branded good. The consumers have a relationship with the brand for example banks like Abn Amro and Standard Chartered have an image in the minds of the consumers which the brands deliver to the consumer. This image and trust has been branded in the consciousness of the consumer. The aim of branding services just like that of branding goods is to build a connection with the consumers thus initiating customer loyalty. Consultancies have brands and logos to differentiate themselves from the crowd and to enable their clients to recognize them and to be loyal to their brand of service. Buyer behavior greatly varies when buying a good from buying services. Customer perception of a product serves to differentiate the product from the competition. This perception thus has to be created in a way so that the consumer thinks of the brand positively. This becomes a lot more complex in a service as every consumer has an individual interaction with the staff and thus the perceptions greatly vary. For example, Pringles will have similar experience for many consumers but the service of a consultant may be good for one but bad for the other. It is a lot more difficult and challenging to market a service as services are perishable and they cannot be stored, used later, exchanged or returned